Field Notes

On-the-ground insights, trends, and stories shaping the future of design and materials

Bonie Shupe 4/21/26 Bonie Shupe 4/21/26

Merino Wool Certifications: A Brand Founder’s Guide to What They Actually Mean

Read More

Navigating the Modern Leather: Supply ChainA Guide to Durability, Ethics, and Climate Impact

Bonie Shupe 4/2/26 Bonie Shupe 4/2/26

Navigating the Modern Leather: Supply ChainA Guide to Durability, Ethics, and Climate Impact

Read More

The Growth Machine Doesn't Just Overproduce. It Destroys Value.

Bonie Shupe 3/5/26 Bonie Shupe 3/5/26

The Growth Machine Doesn't Just Overproduce. It Destroys Value.

Read More

Banana Fiber: One Plant, Many Materials

Bonie Shupe 3/4/26 Bonie Shupe 3/4/26

Banana Fiber: One Plant, Many Materials

Read More

Linen: The Ancient Fiber of Natural Comfort

Bonie Shupe 2/26/26 Bonie Shupe 2/26/26

Linen: The Ancient Fiber of Natural Comfort

Read More

Values That Work

Ashish Mathukiya 2/24/26 Ashish Mathukiya 2/24/26

Values That Work

Read More

Linear Thinking in a Circular World

Bonie Shupe 2/19/26 Bonie Shupe 2/19/26

Linear Thinking in a Circular World

Read More

White Space Strategy: How to Win by Ending the Compromise

Bonie Shupe 2/18/26 Bonie Shupe 2/18/26

White Space Strategy: How to Win by Ending the Compromise

Read More

Bonie Shupe 2/10/26 Bonie Shupe 2/10/26

Brand–Product Alignment

Read More

Angora: The Softest Fiber, Shrouded in Controversy

Bonie Shupe 2/4/26 Bonie Shupe 2/4/26

Angora: The Softest Fiber, Shrouded in Controversy

Read More

CRAiLAR®: Cottonizing Bast Fibers Through Enzymatic Innovation

Bonie Shupe 1/29/26 Bonie Shupe 1/29/26

CRAiLAR®: Cottonizing Bast Fibers Through Enzymatic Innovation

Read More

Circularity in Practice: Progress over Perfection

Bonie Shupe 1/28/26 Bonie Shupe 1/28/26

Circularity in Practice: Progress over Perfection

Read More

Seaweed Fabric: Building a Responsible and Transparent Ocean-Based Fiber Supply Chain

Bonie Shupe 1/22/26 Bonie Shupe 1/22/26

Seaweed Fabric: Building a Responsible and Transparent Ocean-Based Fiber Supply Chain

Read More

The Future is Circular: A practical framework for designing circular products

Bonie Shupe 1/21/26 Bonie Shupe 1/21/26

The Future is Circular: A practical framework for designing circular products

Read More

Camel Hair: Navigating a Responsible and Resilient Desert Fiber Supply Chain

Bonie Shupe 1/15/26 Bonie Shupe 1/15/26

Camel Hair: Navigating a Responsible and Resilient Desert Fiber Supply Chain

Read More

The Possum Opportunity: Navigating a Conservation-Linked Fiber System

Bonie Shupe 1/8/26 Bonie Shupe 1/8/26

The Possum Opportunity: Navigating a Conservation-Linked Fiber System

Read More

Yak Wool: Building a Responsible and Transparent High-Altitude Supply Chain

Bonie Shupe 12/17/25 Bonie Shupe 12/17/25

Yak Wool: Building a Responsible and Transparent High-Altitude Supply Chain

Read More

Mohair Matters: Building a Responsible and Transparent Supply Chain

Bonie Shupe 12/11/25 Bonie Shupe 12/11/25

Mohair Matters: Building a Responsible and Transparent Supply Chain

Read More

Stretch Responsibly: Your Guide to Sustainable Elastane

Bonie Shupe 12/3/25 Bonie Shupe 12/3/25

Stretch Responsibly: Your Guide to Sustainable Elastane

Read More

Sourcing Nylon for a Circular Future

Bonie Shupe 11/12/25 Bonie Shupe 11/12/25

Sourcing Nylon for a Circular Future

Read More

Subscribe to Rewildist

Subscribe to Rewildist