Tasked to create a product plan for home goods, I knew that the key would be to build on the authenticity of Ibex’s USA made heritage and extreme loyal customer base. I delivered the inaugural collection of Ibex homegoods. We elevated this collection with sophisticated color palettes and artisan made designs with products sourced and made in the USA. By teaming with Harmony Heritage Farms, S&D Mill for products we developed compelling stories that connected with consumers and drove brand value. A final touch was the packaging. We collaborated with Mi Eelo / Creamos to make custom-made cotton bags.