As the refounder and Chief Product Officer of Ibex, Bonie developed a product roadmap and led all the design, sourcing, textile development, apparel technical development, color, fit standards, calendars, and budget planning. As the re-founder she grew the company and hired the entire team providing creative leadership and a long-term brand-level vision for the entire company, including apparel, product and lifestyle photography, and marketing. Using the Rewildist methodology, she focused on innovating low-impact textiles to revolutionize wool active wear while ensuring each product had a unique story to drive brand value and deliver results. She used her proven methodology to create all aspects of the brand and product. Her strategic roadmap, storied sourcing and innovative products are key to their successful expansion into new territories and distribution networks.